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How a Kyiv Studio Wagered on the Vertical Drama

At the outset, Holywater was not a television business. Bogdan Nesvit and Anatolii Kasianov established the business in 2020 in Kyiv, Ukraine, and its lineup to this day looks more like a lab for mobile entertainment Not the Bride He Wanted online than a streaming platform. My Passion handles books, My Muse covers AI, and FreeBits completes the family next to My Drama. This breadth is telling, since video is one consumer product among several for Holywater, not its entire identity. Eventually, it placed its wager on the vertical drama, a format born in China as duanju and framed 9:16 for a phone held upright. For a small Ukrainian firm, this was a bold market to enter, since the category’s largest players were backed by Chinese and Singaporean groups.

The My Drama App Goes Live in Spring 2024

In spring 2024, the My Drama app arrived, although the precise date depends on which source you believe. TechCrunch put the launch in April, Google Play shows March 13, 2024, and the App Store lists May 9, 2024. Judging by the difference between those store dates, Android probably came first and the iPhone version arrived about two months later. The genre’s best-loved tropes filled the opening slate. Early titles featured The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that show most of what you need to know about the tone. It was not the stories themselves that eventually made the studio stand out, but the collaborator it would soon be making them with.

Fox, $22M in Fresh Funding and a Webby Award

During October 2025, My Drama stopped being a mere startup curiosity. Fox Entertainment acquired an equity stake in Holywater, and the deal came with a commitment to make more than 200 vertical titles over two years. Fox-produced titles on the platform include Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. Then, in January 2026, three months later, Holywater pulled in $22M in a funding round led by Horizon Capital. On its App Store listing, the company shows off a further credential: a Webby Award for Best Streaming Service from 2025. Combined, those milestones hand My Drama something few rivals can claim: a major American studio acting as both shareholder and producer.

My Drama: The Fact File

If you only have a spare minute, the table below gives you the quick version of the story. It collects the ownership, legal, platform and pricing details that matter most to a new viewer. As of September 2026, the prices match the ones listed in the US App Store. Read them as a rough guide rather than a quote, as they differ by country, platform and promotion. The legal entity you deal with depends on where you live, which turns out to be relevant if you ever need to challenge a charge. The install figure comes from Google Play, where the app shows 5M+ downloads.

How Watching on My Drama Feels

The basic experience is the one the entire category is built on. In this genre, episodes generally run a minute or two before a cliffhanger pushes you on to the next one, and they are vertical, sized for a phone held upright. Series often run anywhere from 20 to 100 episodes, so a single story can silently swallow an evening in small bites. This drama app really stands out in the range of screens it supports. On top of iPhone, iPad and Android, it is listed for Apple TV running tvOS 18 or later and for Vision Pro. That big-screen option is less common than you might expect: by comparison, ReelShort’s App Store listing shows no Apple TV version at all. While a 9:16 frame will never fill a widescreen television, the option transforms a solitary phone habit into something a couple can enjoy together.

Holywater’s own early productions and the growing Fox slate share the library, which blends the two. As titles like Billionaire Blackmail and Bound by Obsession make obvious, the Fox releases stay close to the genre’s familiar formula. Scale is where the candid caveat comes in. On Google Play the app shows 5M+ installs, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. In 2026, this gap shows that My Drama is a well-financed challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

The key figure is the weekly pass, one of three ways Holywater sells access. As of September 2026, the US App Store prices “My Drama: Full Access” at about $19.99 a week. This puts it level with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, each listed at about the same price in the same store. Coin packs, which unlock individual episodes, cost from roughly $4.99 to $24.99. A separate Premium tier is listed at about $4.99 to $9.99, so lighter viewers have lower-cost entry points than the full pass. The weekly subscription auto-renews until you cancel it, just like its rivals’ plans. Prices vary by country, platform and promotion, so the figure on your own screen may be different. Do the math before you commit, because four renewals of a $19.99 weekly pass add up to roughly $80 a month.

Before You Pay: Terms Worth Knowing

My Drama’s terms of use carry fine print that merits more attention than most viewers pay it. Since coin purchases are final, there is no easy refund if a series disappoints after you unlock it. Coins are also forfeited after 12 months of inactivity, which means a balance you ignore for a year can simply disappear. A 14-day right of withdrawal applies to viewers in the EU and UK, in line with the consumer rules in those markets. Except where the law requires otherwise, web purchases are labeled non-refundable. The terms make it clear, most importantly, that deleting the app does not cancel your subscription. To cancel on an iPhone, go to Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. Refunds for store purchases are handled by Apple or Google, not by Holywater.

It also helps to know exactly who sits on the other side of the contract. Everyone outside the US contracts with Holy Water Limited in Nicosia, Cyprus, while US users deal with XOLY LIMITED, a Delaware company. A further warning applies here as much as to any vertical drama app. Modded APKs, unlimited coins and free coin generators come from unofficial sites, and such sites are not a safe way to watch anything. Canceling the pass, not looking for a hack, is the proper move if the price seems steep.

The Verdict: A Challenger With Hollywood

My Drama is not the biggest vertical drama app, and judging by install counts it is not close. Rather, it offers an unusual combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. The drawback remains the same one that dogs every rival: a weekly pass of about $19.99 that quietly renews in the background. If the largest claimed library is all you want, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you want Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. Either way, never rely on the delete button: create a reminder the day you subscribe and cancel through your store account.